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Beyond Selling Value - A Proven Process to Avoid the Vendor Trap (English Edition) de Mark Shonka

Descripción - Despite what the economic prognosticators would have us believe, the role of the direct sales rep isn’t dying. But the way many salespeople operate is. The bar has been raised; today a new vernacular is emerging to describe sales success.Selling Value. Selling as a process. Being more than a vendor. Increasing margins. Making price irrelevant. Winning executive level credibility. Creating competitive immunity. These are the watchwords driving the 21st century sales professional.But breaking out of the “vendor trap” requires nothing short of a wholesale rethinking of what it means to sell value. Salespeople must re-evaluate the types of opportunities they pursue, what they learn about their customers, the level of customer they’re willing to sell to, and how they communicate with executives who buy value.Such revolutionary change in approach to the nature of sales also requires a new strategic, step-by-step plan for progressing through the sales cycle. That is precisely the process described in Beyond Selling Value—the most effective method available for selling value instead of price, avoiding commoditization, and differentiating yourself from the competition while developing long-term business relationships in today’s hyper-competitive marketplace.

Detalles del Libro

  • Name: Beyond Selling Value - A Proven Process to Avoid the Vendor Trap (English Edition)
  • Autor: Mark Shonka
  • Categoria: Tienda Kindle,eBooks Kindle,eBooks en idiomas extranjeros
  • Tamaño del archivo: 12 MB
  • Tipos de archivo: PDF Document
  • Descargada: 264 times
  • Idioma: Español
  • Archivos de estado: AVAILABLE


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Beyond Selling Value: A Proven Process to Avoid the Vendor ~ Library of Congress Cataloging-in-Publication Data Shonka, Mark. Beyond selling value : a proven process to avoid the vendor trap / Mark Shonka, Dan Kosch. p. cm. Includes index. ISBN 0-7931-5470 -7 1. Selling. 2. Value. 3. Customer relations. I. Kosch, Dan. II. Title. HF5438.25 .S53 2002 658.8’1—dc21 2002006508

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How To Avoid The Vendor Trap - LinkedIn ~ How To Avoid The Vendor Trap Published on February 2, . however this data must also be leveraged by sales to gain insight into the customer and establish your value based on . Proven Sales .

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Creating Value Beyond the Product Through Services ~ Creating Value Beyond the Product Through Services by Joe Heapy . the New Meaning of Product Design 34 production continued to reduce costs, . logic, selling units of delivery driven by value-in-exchange, to a service-dominant logic that sees the market as relational and driven by value created in use, .

Value Trap Definition - Investopedia ~ Value Trap: A value trap is a stock that appears to be cheap because the stock has been trading at low valuation metrics such as multiples of earnings, cash flow or book value for an extended time .

How to Avoid a 'Value Trap' - RealMoney ~ How to Avoid a 'Value Trap' . Look Beyond P/Es . Is there an activist investor who might ultimately force a bad management team to sell off some assets or make other moves that could enhance .

Value Traps: Bargain Hunters Beware! ~ Investors often fall prey to value traps when they go hunting for a bargain. These "bargain" stocks may appear promising, but at the end of the day they are a big letdown for investors and they .

Value Based Selling - Cappco Partners ~ Value Based Selling Value Based Selling is a proven and structured process which incorporates a ROI approach for selling solutions to the B2B market. Over 4,500 software sales professionals have chosen Value Based Selling and have recorded measurable benefits in terms of higher close rates and more accurate pipeline measurement.

Consultative selling vs value based selling / Ventas Sales ~ Value selling is the most effective in B2B sales environments where companies want to use value to differentiate themselves from the competition. The problem with value selling. Many of our industries are mature; they are highly commoditised and as a result, many companies often can’t “out value” each other.

What Is Value-Added Selling? – Tom Reilly Training ~ Value-added selling happens when customers understand the complexity of their needs, feel motivated to act on these needs, and accept the value of the seller’s total solution. Salespeople engineer this sale when they penetrate the decision process early, meet all levels of decision makers, define and sell value in customer terms, and convince the buyer that the seller’s solution mirrors .

Customized Sales Training to Improve Selling Skills / SRG ~ Value-Driven Selling is a powerful training program that provides sales professionals with skills, tools, and strategies to successfully sell value to buyers. This workshop will benefit sales professionals, including account executives, account managers, inside sales representatives, and other professionals with sales responsibilities.

Valuation Methods for your Buy-Sell Agreement ~ I’ve already covered why buy-sell agreements are important to small business owners, and the triggers that invoke that contract. In order to construct a valid buy-sell agreement, however, a proper valuation must be placed on the business. There are three basic valuation methods used to determine the value of each partner’s share and the purchase price of their interest.

Beyond the Sale: Successfully Implementing FP&A Software ~ With surprisingly few resources on what makes an implementation succeed, Vena and CFO Research are proud to present Beyond the Sale: Successfully Implementing FP&A Software. Based on quantitative research, subject matter expert interviews and successful implementation experiences of hundreds of Vena customers, the report includes checklists, vendor questions and proven practices behind .

Selling on Value Workshop - Peak Selling, Inc ~ Selling on value, when done well and with the right accounts, strengthens the business relationship, enhances customer retention, and increases sales and profits for both sides. Participants in the Selling on Value workshop will learn how to use factors other than price, especially those factors that differentiate and set you apart.