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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients de Ray Moynihan,Alan Cassels
DescripciĆ³n - CrĆticas 'Ray Moynihan and Alan Cassels examine how the drug industry has transformed the way we think about physical and mental health and turned more and more of us each year into customers.' ReseƱa del editor Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could 'sell to everyone. ' Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being 'at risk' is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: 'selling to everyone. ' BiografĆa del autor Ray Moynihan is one of the world's leading health writers. His work has appeared in the Sydney Morning Herald, The Age, the Australian Financial Review, the British Medical Journal, Lancet and New England Journal of Medicine. Alan Cassels is a Canadian researcher and writer who works on drug policy issues.
Detalles del Libro
- Name: Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
- Autor: Ray Moynihan,Alan Cassels
- Categoria: Libros,Libros universitarios y de estudios superiores,Medicina y ciencias de la salud
- TamaƱo del archivo: 13 MB
- Tipos de archivo: PDF Document
- Descargada: 125 times
- Idioma: EspaƱol
- Archivos de estado: AVAILABLE
Gratis Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients de Ray Moynihan,Alan Cassels PDF [ePub Mobi] Gratis
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